marketing E-Mail-Marketing
GDPR-compliant email marketing — consent, double opt-in, logging
When you may send emails, what double opt-in, opt-in logging and soft opt-in mean — and what a bought list actually risks.
Martin Rau
E-Mail-Marketing
Newsletter-Strategie, Segmentierung, Lifecycle- und Trigger-Mails, Deliverability und KPIs.
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- marketing E-Mail-Marketing
Newsletter Strategy — Segmentation, Frequency and Lifecycle Mails
Newsletter strategy as a system — segmentation, double opt-in, frequency, lifecycle and trigger mails, re-engagement and KPIs working together.
Martin Rau -
Reading email marketing KPIs in 2026 — open rate is dead, what counts now?
Open rate, CTR, CTOR, conversion rate, engagement score and revenue per email — what Apple MPP and iOS 18 distort and which metrics still hold up.
Martin Rau - marketing E-Mail-Marketing
Transactional vs. Marketing Email — Architecture, Providers, Legal Separation
Why confirmation emails and newsletters need separate sending paths — technical, legal, organizational. With provider comparison and GDPR framing.
Martin Rau