Google Business Profile

Share of local search queries answered directly in the SERP — via map pack, knowledge panel or Google Business Profile — without a click to any website. The conversion happens inside Google, not on your site.

Google's free tool for managing a business listing on Google Search and Maps. Core asset in Local SEO. Formerly "Google My Business" (GMB).

Google Maps SEO is the practice of optimising a business's visibility in Google Maps and the local search results. The main levers are a well-maintained Google Business Profile, accurate categories, reviews and local relevance signals.

Local citations are mentions of a business with its name, address and phone number (NAP) in business directories, map and review services. Consistent citations are considered a supporting signal for local ranking.

Local landing pages are dedicated subpages of a website optimized for a specific location. They bundle location-specific content such as address, services and local references in order to be found more easily in regional search.

The Local Pack (or Map Pack) is the block in Google's results showing a map and usually three local matches for location-based searches. It is ranked by relevance, distance and prominence — fed mainly from Google Business Profiles.

NAP consistency means that a business's Name, Address and Phone number are identical across all online directories, profiles and platforms. It is a recognised factor for local search rankings.

Review management covers actively gaining, responding to and analysing customer reviews. Reviews serve as a trust signal and feed into local search as a ranking factor — volume, recency and response behaviour matter.